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The Creative

Reality

Company

XR for Fans, Brands and Culture

ARCADE is an internationally acclaimed digital experience practice. We use AI and XR technologies including augmented and mixed reality to reimagine audience engagement for sports & entertainment, brands & retail, and arts & culture.

The Keeper of Paintings

Using augmented reality to engage kids with the National Gallery.

National Gallery

The Keeper of Paintings

Children enjoying the Keeper of Paintings experience in the National Gallery

Bazaar

Using augmented reality to revive UK high streets with Niantic.

Phone being held up to a postbox revealing AR trading functionality

Zog: A Forest Adventure

Taking young children and their families on a fun-packed AR adventure with Zog.

Magic Light Pictures

Zog: A Forest Adventure

Zog roaring at a butterfly

The Hundred AR

Meeting the heroes of The Hundred in AR, a world-first in sports fan engagement.

AR view of Moeen Ali on a desktop

Lipton Smiles

'Sharing some sunshine' with augmented reality on Instagram and Snapchat.

Two people using the Lipton Smiles Snap Lens

ARCADE proud to help create The Oncology Guide

September 18, 2023

The Oncology Guide is a brilliant and important resource for children and families on their cancer journey

Tatcha x Space NK WebAR Pop-Up Blossoms in Covent Garden

Bringing the Tatcha x Space NK Forest Awakening experiential activation to life

ARCADE represents UK innovation at OECD Global Forum on Technology

The inaugural event is taking place in Paris ahead of the Meeting of the OECD Council at the Ministerial Level chaired by the United Kingdom.

Apple Vision Pro is the end of a wait but the start of an era

Apple just officially started the era of spatial computing, and it’s going to change everything.

ARCADE & Meta launch filter for gold-winning garden at Chelsea Flower Show

The filter was launched to coincide with the famous Royal Horticultural Society Chelsea Flower Show where the real Rare Space Garden, designed by Charlie Hawkes, was unveiled this week.

ARCADE selected for the first cohort of Grow London Global

We are thrilled to announce that we have been accepted onto the London & Partners Grow London Global Programme, supported by the Mayor of London and the UKSPF.

Find out more about our platform that brings beloved stories and characters into real-world places.

An AR dragon roaring

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