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We are an internationally acclaimed innovation studio on a mission to make the world a more playable place.

Adventuring through time and space in national museums

Celebrating a UK musical powerhouse

Exploring an electric universe with Nissan's range of EVs

Adventuring through an AI-driven immersive story world set across The National Gallery

Injecting new life into the high streets through immersive play

Taking families on a roar-some immersive adventure through the forest with Zog

Harnessing the power of AI and XR technologies, we transform ordinary spaces into playable places. From iconic destinations to everyday locales, our expertise lies in using augmented and mixed reality to redefine how we play in the world around us. We make places playable for brands & retail, sports & entertainment, arts & culture and more...

Curious what we can do for you?

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Get in Touch