News & Views

Check out the highlights from ARCADE's first year at M+H as exhibitors and speakers

The Oncology Guide is a brilliant and important resource for children and families on their cancer journey

Bringing the Tatcha x Space NK Forest Awakening experiential activation to life

The inaugural event is taking place in Paris ahead of the Meeting of the OECD Council at the Ministerial Level chaired by the United Kingdom.

Apple just officially started the era of spatial computing, and it’s going to change everything.

The filter was launched to coincide with the famous Royal Horticultural Society Chelsea Flower Show where the real Rare Space Garden, designed by Charlie Hawkes, was unveiled this week.

ARCADE partnered with leading experiential agency Backlash to create an immersive pop-up experience for beauty brand Rituals in London's Covent Garden.

We are thrilled to announce that we have been accepted onto the London & Partners Grow London Global Programme, supported by the Mayor of London and the UKSPF.

Our immersive adventure invites abbey visitors to embark on a quest through time, exploring its rich, evocative history as they journey across the site.

We are heading back this year as part of the prestigious UK Trade Mission with the Department for Business and Trade.

The Arcade team was out in force at Digital Catapult last week, showcasing Bazaar at the culmination of Niantic's wonderful Futurescope programme to over a hundred representatives from across the UK tech and innovation sectors.

Using the very latest augmented reality technology, the free app brings to life lovable dragon Zog and some of his friends from the much-loved Zog film, based on the picture book by Julia Donaldson and Axel Scheffler, as children and their families follow new interactive trails at 26 Forestry England sites across the country.

As ChatGPT has been making headlines across every corner of the internet over the past couple of months, it's worth remembering that the incredible technology behind it - OpenAI's GPT-3 language model - has actually been around for quite a bit longer.

As reality bites for Meta, what is the risk for the rest of us seemingly caught up - whether we like it or not - in 'The Metaverse'?

We are thrilled to be joining some of the world's leading immersive talents as we present the results of one of our most exciting, creative and innovative partnerships to date with the incomparable Dustin Harvey, Koumbie and Taylor Olson.

We will be working directly with Niantic to develop a digital experience designed to bring people back to the high street.

Late last week, Niantic launched Lightship VPS for Web - instantly advancing the state of immersive tech further than anything else has managed to since we started ARCADE 5 years ago.

The wonderful and alliterative Dan Dawkins joined Arcade earlier this year after impressing during his very successful internship.

Topps Cricket Attax AR was built on WebAR platform 8th Wall to complement 'Meet The Players', the ground-breaking AR experience that lets fans get even closer to the avatars via the Sky Sports and The Hundred apps.

ARCADE is very pleased to announce that we have been shortlisted as one of eight immersive studios invited to develop and pitch game-changing immersive experiences.

Keeper Council is a free, family-friendly game for Roblox inspired by The Keeper of Paintings augmented reality experience at The National Gallery in London.

In collaboration with CSM Sports and Entertainment, 'Game, Set, Snap' was installed at two Wimbledon fan zones for the duration of the two-week tournament.

ARCADE is pleased to announce that we have been invited to take part in CogX 2022, with co-founder and CSO Alex Book participating in a panel discussion led by Digital Catapult on Wednesday 15th June at 9am in Kings Cross

The Keeper of Measurements: Metric Mayhem has launched today at the National Physical Laboratory as part of their World Metrology Day celebrations

The immersive game created for, and in collaboration with, 7-11 year olds and their families is up for 'Best in Location-Based Entertainment' at the prestigious Auggies, run by AWE.

The AR app is the first of its kind launched by The National Gallery, and has been created with the help of over 80 children.

Visitors to the Old Op can use an app to meet Mr Benjamin Travers, a renowned British surgeon who was appointed as lead demonstrator at Old St Thomas’ Hospital and was in charge when the women’s operating theatre was created.

To celebrate International Women's Day 2022, we asked our social AR guru Abbie Peach to magic up a Snap Lens that offers a way for people everywhere to show their support.

The Keeper of Paintings and the Palette of Perception, the new immersive game set at The National Gallery in London, is being Beta-tested by children and their families throughout the half-term week, February 12th-20th.

Alex Book takes a look back at ARCADE's 2021.

Following the hugely successful 'Share Some Sunshine' campaign over the summer, Lipton Ice Tea wanted to extend the experience and adapt it for the winter months ahead.

ARCADE was approached to add an immersive element to the experience, offering a way for those unable to visit the sculpture in person to participate and show their support.

The Hundred Avatars was victorious in several categories. Of greatest excitement for Arcade was the win in 'Best Use of Fan Engagement', which rewarded experiences that ‘put fans at the centre of the action like never before’.

MunchMunch, the immersive arts platform for schools, has been nominated as one of three finalists in the 'Responsible & Ethical Tech Pioneer' category at the Digital Catapult Awards 2021.

Dani will be based in our Netherlands office, and joins after impressing as a freelance artist on our National Gallery project. You can check out her portfolio here!

We were thrilled to be able to work with our friends at global design agency Design Bridge, on a social media experience linked to the limited edition packs they designed for launch across Europe.

'Best Use of Fan Engagement' rewards work that 'puts fans at the centre of the action like never before' - an apt description of the AR avatars that allowed The Hundred audiences to bring their cricketing heroes into their homes and gardens.

wWe are thrilled to announce that Jagoda Wrobel (Immersive Experience Designer) and Shahd Sherief (AR Developer) have accepted full time offers and are now permanent members of the Arcade team!

Please join us in welcoming our newest Arcade team member, Olivia Hinkin!

A world-first in sports fan engagement: augmented reality avatars of The Hundred players that audiences can bring into their homes, gardens or anywhere else they want.

Jim Beam is using web-based augmented reality (WebAR) to turn customers into bartenders where they can mix up their perfect Jim Beam Highball from behind a virtual bar.

ARCADE was asked to create a fun in-store and at-home experience that could be accessed quickly and easily, and offered a new way for consumers to 'Turn Up Your Glow'.

Launched as a WebAR experience on Zappar, diners can access background material and mini challenges on the Justice League's leading superheroes.

A Vixen's Tale, the award-winning immersive experience created for Welsh National Opera, has been adapted for installation at ALTASH, a digital festival in Ashford, Kent, curated by tech-oriented dance company AΦE.

We're delighted to announce our newest member of the team, Abbie Peach! She joins us with bagfulls of expertise and enthusiasm, and a desire to make the impossible possible - just don't ask what her spirit animal is...

MunchMunch, the fun, innovative creativity tool that celebrates the artistic philosophies of Edvard Munch, was developed by ARCADE in partnership with MUNCH and Digital Catapult.

Hire alert!! Zach Thompson-Howley joins Arcade full-time as a 3D Designer after an internship in which he wowed us with his incredible commitment, curiosity and character!

MunchMunch, the innovative creativity platform for school children, has been shortlisted as one of 30 potential winners of the hugely prestigious Art Explora Award.

We have been selected as one of 30 creative teams, out of the 299 teams who applied, for the research and development phase of the Festival that culminates in pitching our idea to the Festival panel.

Congratulations to the Vixen's Tale team and our client Welsh National Opera, on picking up a Bronze award in the highly competitive and prestigious Creativepool Annual 2020.

Using a mobile VR web app, we invite users to step back in time to September 15th, 1940.

ARCADE CSO, Alex Book, was recently invited to join a panel discussing sustainability in the drinks industry.

ARCADE has teamed up with US-based music industry activation platform Buzznog to launch one of the world's first spatial gig experiences.

National Historic Ships UK is one of the heritage organisations to take advantage of a recent offer we made to fellow Heritage Alliance members of creating a free virtual gallery, part of our efforts to support the sector during lockdown.

We are very proud to announce that ARCADE has been awarded two separate projects in partnership with Digital Catapult North East & Tees Valley, both centred around one of the largest and most impressive natural environments in the UK, Kielder Water & Forest Park.

We are thrilled to announce that ARCADE is one of five industry-leading SMEs to be awarded an Immersive Storytelling Fellowship by StoryFutures, the Creative Cluster that creates and helps fund R&D projects with creative businesses in the Gateway Cluster and Greater London.

We are absolutely thrilled to be partnering withMUNCH, the Oslo-based museum that celebrates the life and works of Norway's iconic artist, Edvard Munch.

For the second year running, ARCADE has been named amongst the UK's leading creative technology businesses by the Creative Industries Council.

Here’s a brief look at the impact of Coronavirus on the evolution of immersive experiences, and how they can help you succeed in an increasingly virtual world.

We are incredibly proud to open the doors to The Arcade, our very own gallery.

A Vixen's Tale, the mixed reality immersive experience created for Welsh National Opera, has been honoured in Creative Review's prestigious awards publication, The Annual 2020, one of the creative industry's most valued awards.

Arcade has been chosen to create an Augmented Reality experience for Imperial War Museums’ (IWM) Battle of Britain 80th anniversary campaign at IWM Duxford.

As everything shuts down, we've been wondering what we can do to help. Our most valuable assets are our experience and creativity, and we are making them available for free.

It’s time to reverse the location-based entertainment model. If audiences can no longer come to you, why not go to them?

ARCADE founders Jon Meggitt, Simon Hobbs and Alex Book are delighted to have been identified as one of 15 creative industries 'ones to watch' in 2020 by Great British Entrepreneurs.

The Music Walk of Fame is Camden's newest heritage attraction and is fast becoming one of the hottest music accolades on the planet. This week three new bands and artists were inducted, with stones being laid in the Camden pavements alongside The Who's inaugural award last November.

We are VERY excited to have begun our partnership with Magic Leap, creators of some of the most advanced and exciting AR glasses on the planet

ARCADE has teamed up with Oxford's Griffith Institute, best known as the custodians of the meticulously assembled and astonishingly extensive archive from Howard Carter and Lord Carnarvon’s famous discovery of Tutankhamun’s tomb, the centenary of which will take place in 2022.

Today, I would argue that ‘augmented reality’ doesn’t mean what we want it to. We need something welcoming, inclusive and democratic, just like the technology itself. And AR, right now, doesn't do that job.

ARCADE is honoured and privileged to join some of the country's most illustrious names in immersive technology as Founder Members of the new and evolved Immerse UK.

A new ‘Snap Lens’ has been created by London-based augmented reality experts Arcade that allows visitors to the city’s Natural History Museum to discover a giant, festive diplodocus that appears to have taken up residence on the museum’s roof.

As he is coming to end of his time with us, we asked Remon to tell us a bit about himself, his experience at Arcade and his plans for the future.

On 19th November 2019, Camden Town, London officially became home to the global Music Walk of Fame. Designed as a new cultural attraction for London, The Music Walk of Fame will become a huge accolade for the music industry.

ARCADE is delighted to bring augmented reality to opera with A Vixen's Tale, a mixed physical and digital experience designed to immerse opera-goers new and old in the story of Leoš Janáček’s iconic The Cunning Little Vixen.

ARCADE is proud to announce our partnership with the famous HKU University of the Arts Utrecht, one of the largest art and culture-oriented institutions in Europe.

This summer, no fewer than four University of Kent students have spent time in the Arcade office.

ARCADE have published our first Snapchat lens as a part of our work with Welsh National Opera.

Following a competitive pitch and period of embargo while work has been feverishly flying ahead, we are delighted to announce Arcade’s first partnership with Welsh National Opera.

BREAKING NEWS: Chaos descends across the city of London. An unknown creature soars over Trafalgar Square. A giant leaps off a roof at Covent Garden, then disintegrates into dust. Ordinary people transform into comic-book characters, follow multi-coloured roads and stop to watch folktales being told in the trees.

We are delighted to welcome James Harvey to ARCADE following his Computer Science Masters degree at the University of Sheffield.

Joram Antwi was the latest University of Kent student to join Arcade on work experience this summer, having been studying Computer Science.

I'm excited to see how AR and VR technology will progress in the future, it has great potential to enhance how we experience the world. I am fortunate to be surrounded by such talented mentors at ARCADE. I learn something new and inspiring everyday!

We are delighted to announce a huge milestone for Arcade today as we open our first international office in Utrecht, Netherlands.

We are delighted to have been selected as one of 50 UK companies at the forefront of creativity and technology.

ARCADE came away with not one, but TWO awards from the Creativepool Annual 2019 launch party at London's Banking Hall last night, for our work with SEA LIFE.

Using the app, visitors can see celebrities' facial expressions move, change their outfits and learn more about them, all in AR. By exploring all of the celebrities, visitors are rewarded with discounts in the gift shop.

Available via a free app, Roxy helps SEA LIFE visitors, especially families with kids aged 4-10, to understand more about the creatures they see by entertaining, educating and rewarding them through a series of engaging challenges

Tom holds a degree in Games Design from the London College of Communication, and is a published independent games designer and developer. Before joining Arcade in the same capacity, he was a Senior AR Developer at AR content creation tool developer and agency Zappar for four years.

Location-specific play, driven by immersive technology, is putting movement and proximity at the heart of the experience. Alex Book explores how and why this phenomenon is happening, and introduces Arcade's Experience Matrix as a new way to assess audience engagement.

We are incredibly proud to announce that the London Borough of Camden has partnered with Arcade on their hugely exciting Camden Alive project.

Kassi Koufaki is Arcade's new Head of Production.

We are creating experiences that use technology to get people moving, coming together to connect with the world around them. Technology at its very best. Just imagine that.

We design narrative-led, connected experiences that create a virtuous circle of engagement between the physical and digital worlds, which don’t rely on your device throughout.

Remember kids, spatial isn’t just for Christmas. It’s here for good.

We want to be active participants, feel immersed and part of the experience and, most importantly, have fun.Which means we don't want to be visitors. Or even guests.

We are beside ourselves with excitement to be working with the Roald Dahl Museum and Story Centre.

We augment reality to make places playable. Because by becoming a Playable Place™, public cultural spaces can reassert themselves in this booming, digital-led experience economy, and re-introduce us to their spirit.

We believe AR cloud technology will profoundly change the way we see and interact with each other and our physical surroundings.

The National Physical Laboratory and ARCADE, working in collaboration, have won an NPL Explorer’s Award for their Digital Image Correlation Project.

We've been exploring geolocation & how this can be used to create personalised AR experiences. Same bench, same girl...nearly 2 years apart.