ELLE x Clarks shoe visualiser and ecom experience launches

ARCADE is delighted to partner with Hearst in launching a new creative e-commerce experience for ELLE readers. Scanning a QR code on physical copies of the magazine or tapping a link on social allowed users to view a series of Clarks shoes in their own space, whilst simultaneously seeing how they look on the catwalk.

Created as a WebAR experience using Zappar, a simple selection picker enables would-be Clarks shoppers to navigate between three featured models of shoe, including ankle boots, mules and Chelsea boots. A Clarks box opens up in AR, revealing the selected shoes, and a video edit of a model wearing the same shoes plays behind. Tapping on the video brings up a close-up, with pointers on how to wear them and what outfit to pair them with.

Most importantly, a tap at the bottom takes users directly through to the Clarks site where they can order the pair they like the most.

Related Posts


Get the Latest News Into Your Inbox