Technically Inventive.

Thoughtfully Creative.

Seriously Effective.

ARCADE is an award-winning mixed reality studio on a mission to make the world a more playable place.
AI and XR technologies are ushering in a new era of digital experience, and we are at the forefront of harnessing their power to take the ordinary, everyday world and make it playable.

From large scale places like sports stadiums, shopping malls, museums, galleries or heritage sites, to temporary places like festivals or experiential pop-ups, to the places we find ourselves everyday like parks, offices or our own homes, we use the full spectrum of established and emergent technologies to blur the boundaries between physical and digital, unlocking new ways to play in the world we inhabit.

We call them Playable Places, and we create them for brands & marketing, sports & entertainment, retail, arts & culture and more, helping to reimagine audience engagement for the spatial era.

ARCADE started life in 2016 but has its roots in almost twenty years of study and practice prior to that, with our founders qualifying as architects before building one of London's most successful digital agencies. If you're interested in seeing what our industry-leading expertise and creativity can do for you, get in touch today.

Curious what we can do for you?

Get in touch
Get in touch