Keeper merchandise hits the National Gallery shop

Keeper of Paintings Badges

The Keeper of Paintings passed its 18 month anniversary this September, having delighted thousands of children and families since its launch in early 2022. Now those families can take home a souvenir of their Keeper experience, with a selection of merchandise available in the gift shop.

Badges, magnets, notepads, pencil sets and more are creating new ways for audiences to take the Keeper home with them and, more importantly, support the wonderful (and free) National Gallery.

It's exciting for the ARCADE team to see our beloved Keeper characters and illustrations brought to life, but it's even more exciting to explore ways that even free-to-use digital experiences like The Keeper of Paintings can help to generate revenue for the cultural institutions that house them.

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