ARCADE is very pleased to announce that we have been shortlisted as one of eight immersive studios invited to develop and pitch game-changing immersive experiences, in the hope of being offered a place on the Augmented Reality Accelerator run by Digital Catapult and powered by Niantic Lightship. An open call by Digital Catapult and Niantic Labs - creator of some of the most famous AR experiences in the world, including Pokémon GO - was announced earlier this year, inviting creators from across the immersive sector in the UK to develop new ways of demonstrating Niantic's vision of the 'real world metaverse', using the cutting edge features of their new platform, Lightship.
Of the three challenges on offer, we chose to apply for 'Retail and the Future of the High Street', a fascinating and complex opportunity to drive real change for one of the sectors that needs it the most.
A challenging six weeks lie ahead, in which we will hone and polish - and potentially tear apart - our concept before pitching to a panel from Digital Catapult and Niantic in late August. The prize on offer is the funding for a demonstrator experience, and the chance to collaborate with some of the leading players in the global AR landscape.Wish us luck!