October 7, 2021

Share Some Sunshine with Lipton Ice Tea

Two people with Lipton Smiles face filters on

How does an iconic drinks brand that's all about fun, social connection make a splash during a summer where social interaction isn't allowed?

We were thrilled to be able to work with our friends at global design agency Design Bridge, on a social media experience linked to the limited edition packs they designed for launch across Europe.

'Share Some Sunshine' launched on Instagram and Snapchat and generated hundreds of thousands of interactions in markets including France, Belgium, Poland, Turkey, and was even adapted for launch throughout Middle East.

Check out the full story here, or try it out yourself on Instagram or Snapchat by scanning the codes below!


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