CRICKET GOES IMMERSIVE
The Hundred is a brand new cricket tournament bringing speed, excitement and innovation to England's summer sport. In partnership with the England & Wales Cricket Board (ECB), Sky Sports and Dimension Studio, the ARCADE team has been working feverishly for the past few months on creating a world-first in sports fan engagement: augmented reality avatars of The Hundred players that audiences can bring into their homes, gardens or anywhere else they want.
Fans can see their heroes batting, bowling, wicket-keeping and even recreating iconic moments from cricket history, with more players being added throughout the month-long tournament.
The 'Meet The Players' experience is available in three different places - The Hundred app, the Sky Sports app and via 8th Wall WebAR - and gives a glimpse of the future of sports engagement.