August 25, 2020

Causing a sustainable stir

Positively Charged webinar banner

ARCADE CSO, Alex Book, was recently invited to join a panel discussing sustainability in the drinks industry. 'Causing A Sustainable Stir' was the fourth webinar in a series called 'Positively Charged', a fascinating concept led by the founders of Avallen, who are on a mission to create the world's most planet positive spirits brand.Alex joined Avallen's Steph Jordan and Tim Etherington-Judge, along with Bacardi's industry legend Jacob Briars, Ara Carvallo from Barra Mexico and Diageo's influential brand ambassador, Jemma Ba. Following his fellow panellists' fascinating perspectives on the potential for more planet positive behaviour in the industry, Alex took participants through the many sustainability benefits offered by immersive technologies, using examples of spatial experiences created by Arcade and other immersive practitioners.

You can read a short report from the webinar by clicking here, or watch the webinar in its entirety here.

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