Following the hugely successful 'Share Some Sunshine' campaign over the summer, Lipton Ice Tea wanted to extend the experience and adapt it for the winter months ahead.
During the summer, consumers could bring out a joyful bright Lipton sun with a nod of their head, and play with a series of fun smiles and sunglasses that were linked to limited edition pack designs.
For the winter, the brand wanted to keep the successful formula but with a bucketload of festive spirit thrown in! Flashing holly tree glasses, Santa beards, presents and more were all designed and built in to the new effect on Instagram, and launched in the month running up to Christmas.
We are again working with our friends at global design agency Design Bridge, and are so excited to give consumers a new way to enjoy some festive cheer, Lipton Ice Tea-style!
Check out the full story here, or try it out yourself on Instagram by scanning the code below!