The latest Madame Tussauds app, Fame Cam, was launched today. Developed by ARCADE, an immersive technology company specialising in location-based augmented reality, Fame Cam lets Madame Tussauds visitors bring the waxwork figures of their favourite celebrities to life.
Using the app, visitors can see celebrities' facial expressions move, change their outfits and learn more about them, all in AR. By exploring all of the celebrities, visitors are rewarded with discounts in the gift shop.
"This was quite some undertaking," said Arcade CEO Jon Meggitt. "We had to integrate deep neural net machine learning with AR to produce the quality, accuracy and seamlessness of the immersive experience, which was hugely challenging but massively rewarding. When you see the results, and the visitors connecting with the models so much more powerfully, it was definitely all worthwhile. We're delighted with the app, and hope Madame Tussauds visitors enjoy the experience as much as we did creating it."