Marvellous Missenden

An AR-powered stroll through the home town of Road Dahl.

In early 2019 Arcade Ltd collaborated with the Roald Dahl Museum & Story Centre (RDMSC) to design, build, deliver and test a proof-of-concept app for a Mobile Device friendly Augmented Reality trail in the village of Great Missenden.

The Marvellous Missenden experience dramatises the inspiration that Roald Dahl took from his surroundings. It does this by magically revealing 3D content in AR space through the users mobile device, displayed on relevant buildings and places throughout the village. These interactions are linked together through a common chat interface which takes the user on a narrative led journey, through Roald Dahl’s inspiration and the village.

Roald Dahl Story Centre
Great Missenden, UK
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Marvellous Missenden is a clear example of heritage and technology combining to create a unique and enthralling experience for the public.
Steve Gardam, Director, Roald Dahl Museum and Story Centre